Slalom is a purpose-led, global business, and technology consulting company that helps companies tackle their most ambitious projects and build new capabilities. I joined Slalom to help lead a brand refresh—one that was optimistic, colorful, approachable, and friendly to better reflect the company’s people-first approach to work and life. This updated visual identity included an accessible color palette (adheres to WCAG standards), refreshed typography, stationary suite (print and digital), and a creative library filled with vibrant photography, custom illustrations, icons, and countless new design elements and templates (including Powerpoint and Canva assets). I’m proud that all assets were created by an amazing team of in-house creatives, out-sourcing only video and photography as needed.

Creative Direction: Heather Bradley Senior Art Direction & Design: Melissa Robinson Senior Designer: Jeffrey Underwood Illustrator: Jon Cannell Senior Motion Designer: Jack Harrison

Commissioned Seattle-based agency Wild Gravity to create a new brand anthem video for website, social, and internal initiatives.

A robust update to Slalom’s global brand guidelines.

Versatile yet impactful PowerPoint slides with a focus on Slalom’s capabilities.

Organic Instagram content designed to be friendly and colorful. Curvy lines reference the fluidity of the logo and the origins of the Slalom name, implying navigation and flexibility.

Partnered with Seattle-based agency Wild Gravity to create a fresh collection of candid employee photos that reflect the updated brand.

Provided art-direction to our amazing in-house illustrator Jon Cannell to create a custom suite of icons and illustrations. These illustrations bring Slalom’s industries, capabilities, core values, and market locations to life in a unique, fiercely human way. From different skin tones body shapes, ages, and genders, everyone can see themselves in Slalom’s illustrations. 

Everybody loves some good swag! Colorful bus wraps and illustrated products highlight the brand’s friendly and approachable vibe.

Shortly after the re-brand, we launched a brand awareness campaign. This included billboards, bus stop ads, organic social, and paid ads.

Slalom’s first solutions-based campaign centered on the benefits of AI-enabled organizations. This campaign was created in an aggressive 5-week sprint. Deliverables included a custom landing page, organic and paid social content, thought leadership report, and campaign-themed articles with corresponding charts and graphics. Landing page views exceeded benchmark and in the first three weeks of launch drove 88 new leads and over 700 page views.

“Impossible? That was yesterday.” was a 6-month campaign focusing on the transformative power of generative AI. Using the text-to-image generative AI tool, Midjourney, we created vibrantly colored fantastical workspaces that represent the unleashed potential of individuals empowered by AI. The images straddle the line between the possible and the impossible and highlight many of Slalom’s core industries like life sciences, media and communications, financial services, etc.. The campaign came to life in paid ads, social, thought leadership, and even conference booths. Promotional assets resulted in $19M influenced sales, 6X marketing ROI; 1M+ impressions across social media; 44 local events and 6 executive roundtables with 97 clients. Thought leadership resulted in 1K+ readers.

Creative team: Creative Direction: Heather Bradley; Art Direction/Design: myself; Designers: Jeffrey Underwood and Andrew Damen; Animation: Jack Harrison.

Art Direction and design lead on Slalom’s first paid media sponsorship with Fortune. This 13-week sponsorship consisted of paid ads as well as three custom articles. Campaign resulted in 12M+ impressions, 3.7K page views, and 1.6M social impressions.