“Impossible? That was yesterday.” was a 6-month campaign focusing on the transformative power of generative AI. Using the text-to-image generative AI tool, Midjourney, we created vibrantly colored fantastical workspaces that represent the unleashed potential of individuals empowered by AI. The images straddle the line between the possible and the impossible and highlight many of Slalom’s core industries like life sciences, media and communications, financial services, etc.. The campaign came to life in paid ads, social, thought leadership, and even conference booths.

Creative team: Creative Direction: Heather Bradley; Art Direction/Design: myself; Designers: Jeffrey Underwood and Andrew Damen; Animation: Jack Harrison.

Art Direction and design lead on Slalom’s first paid media sponsorship with Fortune. This 13-week sponsorship consisted of paid ads as well as three custom articles. Campaign resulted in 12M+ impressions, 3.7K page views, and 1.6M social impressions.

Slalom’s first solutions-based campaign, “AI to ROI”, centered on the benefits of AI-enabled organizations. This campaign was created in an aggressive 5-week sprint. Deliverables included a custom landing page, organic and paid social content, thought leadership report, and campaign-themed articles with corresponding charts and graphics. Landing page views exceeded benchmark and in the first three weeks of launch drove 88 new leads and over 700 page views.